“Nobody changes the world standing in the crowd, nobody’s voice is ever heard until you open your mouth.”– “Love Is Action” by Tauren Wells
The lyrics from “Love Is Action” describe where Tauren Wells is as a recording artist embarking on a solo career. “I have more awareness of who I am, what I want to say and where I want to go,” he says. “I can’t say that I had that when I was younger.” Tauren is the former front man for Royal Tailor, a Provident Label Group/Sony Music act whose two albums over a five-year career garnered two Grammy nominations and another for New Artist of the Year from the Gospel Music Association’s Dove Awards. The group formed in college, but eventually, life pointed in other directions. The guys began to marry and start families. In 2015, the group parted ways to pursue individual interests. In many ways, pursuing a solo career felt like a complete reboot. In fact, May 2016 saw the release of Tauren’s first music in three years. The hard-hitting “Undefeated” featured Reach Records’ rapper KB and served as the soundtrack for the internet-famous Dude Perfect’s “World Records Edition” episode on YouTube, which has garnered over 23 million views since its release. Tauren’s single “Love Is Action” from debut solo album “Hills and Valleys” topped the Christian Radio Charts for eight weeks straight. “Hills and Valleys” won Best Contemporary Christian Music Album at the Grammy’s, but he isn’t making music to gain notoriety – “I feel called to call greatness out of people.”
The excitement and positivity are palpable not only in Tauren’s talk, but his music as well. Tauren’s energetic style plays on pop sensibilities with a heavy dose of urban appeal, likened to Bruno Mars, Maroon 5 and OneRepublic.
In short, be prepared to dance. “We’re going to get down a little bit,” he says. “At the same time, I feel provoked to do something. I want it to be multi-dimensional. I want them to leave inspired, but also asking questions: What do I do next? What does what I’m feeling mean, and what do I do with it? I feel like at that point, we can give them a vision: Here are ways you can express your gifts. I feel like the music is the runway to taking people somewhere.”
To do that, Tauren knows he’ll have to “plot a new course.” That goes down to the details of his record deal with Provident as well. “They’re doing new things with me that they haven’t done before. They’re using me and a couple other artists that are outside of the norm to try some new strategies, which is exciting for me.”